Mesh Entertainment partnered with Paracoat Products to launch Parasafe through the animated #SafetySwag campaign featuring Chhota Bheem. Aimed at promoting road safety among children, the campaign encouraged kids to wear safety gear by making it fun, relatable, and cool.
From creative direction and scripting to full production coordination, we managed the campaign end-to-end. The result? A high-energy TVC that turned everyday safety into a heroic adventure — proving that being safe is always in style.
Behind every great campaign is a stack of ideas. We presented Paracoat with multiple concepts and detailed scripts — each crafted to bring the #SafetySwag vision to life. After several rounds of brainstorming and refinement, the final campaign was locked and brought to screen.
After rounds of ideation, scripting, and creative direction, here’s the animated TV commercial that brought our vision to life. Featuring Chhota Bheem, the film makes road safety fun, stylish, and relatable for kids — proving that safety gear isn’t just important, it’s #SafetySwag.
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